The use of digital channels to promote goods and services to people is referred to as “digital marketing.” Websites, mobile devices, social media, search engines, and other comparable channels are used in this sort of marketing.

• Search Engine Optimization (SEO)

The purpose of SEO is to raise a company’s position in Google search results, which will subsequently increase traffic from search engines to the company’s website. To do this, SEO marketers look up the terms people use to seek for information online and include them into their own material.

• Pay-per-Click (PPC):

In the pay-per-click (PPC) model of internet advertising, a publisher is compensated each time an advertisement link is “clicked” on. PPC is also referred to as the cost-per-click (CPC) model.

• Social Media Marketing

In order to develop a company’s brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information.

• Content Marketing

Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience.

1. Global Presence
   Traditional marketing is geographically limited, and developing an international marketing campaign can be difficult, costly, and time-consuming. However, because digital marketing takes place on the Internet, the reach you can achieve with it is enormous.
2. Local Coverage
   While digital marketing has a significant advantage in terms of global reach, it also improves local visibility, which is especially important if your business relies on local customers. Local SEO and locally targeted ads can be beneficial for businesses looking to attract more customers.
3. Targeting that works
   Even if you don’t know who your target audience is, digital marketing allows you to extract data to determine which demographics will work best for you and optimise your campaign around them. There are numerous targeting options available, including keywords for search engine optimization (SEO), pay-per-click (PPC), and demographic information on social media.

Effective digital marketing help  small businesses in learning about their customers’ online habits so that they can better target ideal customers. Its next course of action is guided by thorough market research.